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Peefod - A website design

Time Line
RoleProduct Designer
TagsE-CommerceResponsive WebUI/UX
ToolsFigJamFigmaGmailNotionSlack

About PeeFod πŸ‘€

PeeFod's website is a gateway to a healthier and happier pet journey. Explore a world of premium organic pet food, expert resources, and a community united by a love for pets. Experience the perfect blend of nature's nourishment and modern convenience in every click.


The Challenge

Many pet owners struggle to find high-quality organic pet food that meets their pets' unique dietary needs while also being environmentally conscious.

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Customers require a reliable, well-tested product made with organic ingredients for their pets. They also need the ability to identify which product is suitable based on pet type.

The Solution

Peefod a website is to provide a comprehensive online platform where pet owners can easily access and purchase premium organic pet food options that prioritize their pets' health and well-being, while also promoting eco-friendly and sustainable practices.

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A website that offers trusted organic products for pets. Here, pet owners can compare, select, and understand the ingredients to determine if they are suitable for their pets.

The Process

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Click to jump to the corresponded sections

Main Goals β†’

Main Tasks β†’

Site Map β†’

User Flow β†’

Colors & Font β†’

Wireframes & Prototypes β†’

Website Feature: Pet Product Quiz β†’

Main Goals:

Offer Customized Product Recommendations

Help users find the right dog food products tailored to their pets' needs through interactive tools and surveys.

Enhance User Experience:

Offer a clean, easy-to-navigate, and visually appealing interface that is responsive across all devices, ensuring a seamless browsing experience.

Drive Engagement and Conversions

Encourage user interaction and increase sales through compelling call-to-action buttons, informative content, and a trustworthy, professional design.

Main tasks for this website

Task1:Task 1:

Design and Implement a User-Friendly Interface

Create a visually appealing layout that ensures a clean, easy-to-navigate design with a clear hierarchy and ample white space, while developing a responsive design.

Task2:Task 2:

Wireframing and Prototyping

Establish a clear and user-friendly structure for the website by developing interactive prototypes that visualize the user journey and design interactions.

Task3:Task 3:

Develop a Product Recommendation Survey

Develop an interactive and user-friendly survey aimed at assisting users in finding the ideal product for their pets, ensuring visual alignment with the website’s color scheme and branding.

Site map

User Flow

Colors & Font

Wireframes

The wireframes for the website provide a detailed visual blueprint of its layout and structure. They focus on the arrangement of elements such as navigation menus, content sections, and interactive features, ensuring a clear and intuitive user experience. These wireframes serve as the foundation for design and development, guiding the placement of text, images, and functionalities to create a cohesive and user-friendly website.

Lo-Fi Wireframes

Hi-Fi Wireframes

Desktop version

Mobile version

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Click to play with the prototype


Website Feature: Pet Product Quiz

Introduction:

This engaging journey to uncover the unique health needs of your cherished pets. As it is meticulously crafted to delve into the overall well-being of your furry companions, aiming to provide personalized insights that enhance their vitality and happiness. By answering a few simple yet insightful questions, the user will play a crucial role in assisting us to tailor our products and services to meet the specific requirements of their pets. The user's valuable input will guide in creating solutions that prioritize the health and wellness of their beloved furry friends.

Objective:

The primary objective was to develop a tool that could provide personalized recommendations to pet owners, helping them make informed decisions about their pets' health and well-being.

Key Features:

The quiz boasted several key features, including a user-friendly interface, personalized recommendations, comprehensive health assessment questions, and actionable insights tailored to each pet.

Audience:

The intended audience for the quiz comprised visitors to the PeeFod website who are pet owners dedicated to offering optimal care for their beloved furry friends. Whether they were seasoned pet caregivers or newcomers to pet ownership, our quiz was tailored to accommodate their requirements.

Personalization:

One of the standout features of our quiz was its ability to deliver personalized recommendations based on the unique characteristics and needs of each pet, ensuring that recommendations were relevant and actionable for every user.

How It Works:

Pet owners answered a series of carefully curated questions about their pets' health, behavior, and preferences. Based on their responses, the quiz generated personalized recommendations to address their pets' specific needs.

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Click to play with the prototype

Next Steps:

After completing the quiz, users had the opportunity to explore additional resources and products tailored to their pets' needs, as well as connect with our team for further support and guidance on pet health and wellness.

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Conclusion:

Our personalized recommendation quiz has proven to be a valuable tool in enhancing pet health and strengthening the bond between pet owners and their furry companions. By providing tailored recommendations and actionable insights, we continue to empower pet owners to make informed decisions about their pets' health and well-being.